How I work
Advisor + project manager
I'm also the one making sure the strategy actually gets executed. I stay current via Brighton SEO and other international conferences, so the methods are what's working now.
About SmåSeo
I started SmåSeo because I kept seeing the same thing happen again and again.
Businesses that invested in visibility — but never really understood what they got, or why it didn't work the way they expected. I knew I could do it differently.
SEO since 2016·Based in Oslo, working globally·EN / NO / DE
This is SmåSeo
The advisor who's also the project manager
Yes, I'm the one who actually reads Google's documentation on weekends. Someone has to.
I'm Anabel Hafstad — founder of SmåSeo and SEO + GEO advisor for small businesses and founders. I started my career in Berlin's startup scene, have worked both in-house and at agencies, and I know exactly where agency deliverables tend to stall before they reach the client.
2016
SEO since
3
Languages: EN / NO / DE
8+
Industries I've worked in
Industries
Large and regulated
E-commerce in Norway and Germany, banking, legal services, government sites in the energy sector, recruitment. Strict rules — and deliverables that actually hold up.
Industries
Small businesses and locals
Coaches, therapists, gyms, restaurants & delivery, property management, marketing agencies. Smaller budgets, same need to be found — and this is where SmåSeo is at home.
The road here
From SEO trainee to independent advisor
A few stops along the way that shaped how I work today.
SEO + GEO / LLMO Advisor
SmåSeo
Helping small businesses and founders get found on Google and in AI. Strategy, technical SEO, content and follow-through in one.
Senior SEO Manager
Reprise (now IPG Mediabrands)
Took over and led SEO for several of the agency's clients. Worked strategically at an overarching level — the same approach I use now at SmåSeo.
SEO & CRO Web Content Manager
Codex Advokat Oslo AS
Technical SEO, editorial content and conversion optimisation in a regulated industry with high quality standards.
From SEO Trainee to Online Marketing Manager
Wunderkarten GmbH & nu3 GmbH
Started my SEO career in Berlin. E-commerce. Learned the fundamentals of search, content and digital marketing from the ground up.
Today
What I'm working on now
Search isn't just Google anymore. AI models like ChatGPT, Perplexity, and Gemini shape who gets found. I've adapted to that reality — and I help my clients do the same.
SEOGEOContent productionMigrationCRO
- Advisor and project manager in one
You understand what we're doing and why — and things actually happen.
- A practitioner who keeps up
I use the tools, test the methods, and stay up to date.
- Allergic to bad AI content
What I deliver is editorially reviewed and fact-checked. AI can write fast. I prefer it to also be right.
How I work
Three things always in place
01
Diagnosis first
I understand exactly where you are before we decide anything.
02
Structure always
Systems and working tools you can actually follow, not plans that collect dust. Swiss precision, Norwegian pragmatism.
03
The project manager role
I'm there to make sure things get done — not just recommended.
The team around SmåSeo
Not alone — but not a big agency either
The network around SmåSeo
Specialists I work with
Byre Production
Visual content production
S
Synaro
Paid ads
Noevu
Web development
Olaf
HR & Company culture
How a collaboration works
You see the whole plan before you sign
Four steps from first chat to signed plan. Everything before signing is free and non-binding.
01
Intro meeting
A short, free chat where we get to know each other and figure out if we're a good match.
02
Assessment
I go through your website and map out what's actually holding you back.
03
Action Plan
You get a tailored plan: which actions, in what order, and what it costs per month. This is the plan you sign — no surprises later.
04
We get started
We work according to the plan, with close follow-up. Timing is adapted to you.
Pricing
Open about what things cost
No "contact us for pricing" games.
Advisory and projects
NOK 1,760
per hour, excl. VAT
Hourly rate for advisory work, technical SEO, migrations and GEO. The first two intro calls are free. After that you get a concrete action plan with hours and total price.
Ongoing content
Fixed monthly plans
For content production I offer monthly subscriptions with fixed pricing and predictable volume.
What clients say
From the people who know me best
11 reviews · 2022–2025
"SmåSeo came in like a breath of fresh air from day one, with energy, knowledge and proactivity. It's now just over a year since the collaboration began, and we can show a 40% increase in revenue."
Lars Petter Paulsen — Managing Director, Norwegian e-commerce store (2025)
"Anabel is highly reliable, professional and organized in her approach. She has a great talent for training and guiding team members without an SEO background. It's an absolute pleasure to work with her."
Kristin Ruff — SEO Lead, German used car platform (2025)
"Beyond being incredibly likeable, Anabel's content was extremely valuable. We took concrete actions back to the organization."
Markus Stenglein — Editor, SuperPlus Media (German content agency) (2024)
"I've had the pleasure of working with Anabel at both my current and previous workplace. Anabel is organized, structured and delivers quality work — highly recommended."
Joakim Bjartveit — Head of Growth, marketing agency (2024)
"With Anabel, our SEO work has really taken off. She gives us exactly the advice, guidance and follow-up we need, is highly skilled, and not least very fun to work with. 10 out of 10!"
Merete Nygaard — Founder and CEO, Lexolve (legal platform) (2024)
"We chose Anabel to help us improve our site's UX and increase LESS's visibility online. With her commitment, experience and structure, she has taught us a lot about SEO and usability, and enabled us to build our own visibility online."
Mathias Engh Thomassen — Business Development, LESS AS (emergency preparedness supplier) (2023)
"Anabel is highly structured, knowledgeable and engaged. She's great at transferring these qualities to the client and the project. You always feel confident that the measures being implemented are sustainable and effective."
Mariann — Communications Advisor, OBF (property management) (2023)
"Personal communication, EXPERTISE (!!!) and well-prepared sessions 🖤"
Helene — Managing Director, Precious Pet (online store) (2023)
"Anabel is an extremely talented woman with vast knowledge of SEO. She has been a fantastic mentor for me and taught me everything I know about the field. I highly recommend her services!"
Nicolai Halvorsen — SEO Consultant, Codex (law firm) (2022)
"Working with Anabel is fantastic! She's solution-oriented and great at asking the right questions to keep projects moving. Everything Anabel touches gets organized into systems that give structure for thorough and precise work. I highly recommend Anabel!"
Thea Ørneseidet — Advisor, public sector (2022)
"Anabel has the unique combination of being analytical while also thinking creatively. She's passionate about SEO and makes sure to stay up to date on algorithm changes and the latest in organic search."
John Brenne — Digital Marketer, recruitment agency (2022)
1 / 11 reviews
A little about me
Away from the screen
Books
I come from a literature background. I read the great classics and all kinds of odd things — from Kurt Vonnegut to Margaret Atwood.
Olaf
Sausage dog, opinionated, takes breaks whenever he feels like it. Proud ambassador for the Dyrebeskyttelsen office dog initiative.
Camping and kayaking
I switch off completely. In a digital everyday life, it's important to get out into nature, enjoy the silence, watch the still water, smell the campfire.
Nice to meet you.
Send me a message — I usually reply the same business day. No sales pitch, no obligation.