SEO-safe launch
Redirect plans, technical QA and indexing safeguards aren't extras. They're part of the process from day one.
Service · Relaunch
You don't need a new website from a design agency.
You need a relaunch that keeps what you have.
I don't just create a new design. I make sure the launch doesn't throw away the visibility you've built, and that your new site converts better than the old one.
Relaunch with
SEO specialist
What you get
This is a relaunch, not a new website from scratch
Many people buy a new design and discover after launch that traffic is gone and conversions are worse. I flip the order: SEO and CRO first, then design.
CRO + UX built in
The new design is built to lead visitors to action. Clearer messaging, stronger CTAs and a user journey that sells.
Content that ranks and converts
Structure, copy and metadata are optimised for Google and AI answers. While still actually helping the reader.
Ownership, not lock-in
I build in Lovable, so you own the code and can change things yourself. No plugin chaos, no agency dependency for every small tweak.
What goes wrong
Why relaunches make people nervous
Traffic drops after launch
Old URLs go nowhere, authority disappears and Google has to start evaluating your site from scratch.
Important pages disappear
Content that ranked well doesn't make it over. Sometimes because it looks 'old', not because it was worthless.
The new design converts worse
Pretty aesthetics help little if the user doesn't understand what to do or why to trust you.
The message gets unclear
The relaunch focuses on looks, not on what the customer actually needs to know to get in touch.
You're locked into a platform or agency
'New website' often ends with you paying for every small change. Ownership is gone.
How we work
From today's site to a safe relaunch
Before
Strategy and mapping
I review your current site: what ranks, what converts, and what must come over. Then I create a plan for content, structure and technical QA.
During
Building and QA
While the new site is being built, I check that URLs, meta tags, canonicals, speed and structure are correct. No launch before everything is verified.
After
Monitoring and tuning
The first weeks after launch are the most important. I monitor indexing, traffic and conversions, and fix deviations before they become expensive.
Why I build in Lovable
A site you own, built faster
I only launch with Lovable. That means you won't end up with a locked platform or a bill for every small change. You own the code, development moves fast, and I can spend more time on what actually creates value: SEO, CRO and a user journey that sells.
- You own your own code
- Fast iteration and shorter launch cycles
- No plugin chaos or hidden subscriptions
- More budget for strategy, content and CRO
Want to see an example? Read the Torp&Co case.
Let's clarify the scope of your relaunch
I only take on one or two relaunches per year, so I can go deep into each project. The first step is a no-obligation scoping call where we look at your current site, your goals and what needs to come over.
After the call you get a quote based on estimated time. Not a package table.
For urgent cases, you can call me.