Technical audit
We start by looking at what might be preventing the site from being found — indexing, speed, structure, and platform. There's often low-hanging fruit here.
Clunky platform? Read about migration →What's included
A solid visibility strategy always contains these
Regardless of site size or industry — these elements are always included.
Keyword research
We map out which keywords and questions your audience actually uses. Not just on Google — but also which prompts people ask AI models. These are often longer and more conversational.
Content plan
A concrete plan of which articles and pages to create, in what order, and why. You know exactly what to do — and can start right away.
GEO adaptation
We ensure the content is structured so AI models cite and recommend you — not just so Google ranks you.
Comes a bit later in the process
CRO analysis
Visibility doesn't help much if the site doesn't convert. Once you have representative visitor numbers in place, we look at how the site can be improved to increase sales and enquiries.
Why SEO and GEO
A channel you own — not rent
SEO and GEO aren't for everyone. But for the right businesses it's the strongest visibility channel out there — because the visibility you build, you own.
Paid ads
Quick start, ends when you stop paying
- Visibility from day one
- Costs money every day
- Switches off when the budget runs out
- Builds no long-term value
SEO + GEO
Takes time to build — but the visibility is yours
- Results build up over months
- Visibility doesn't disappear if you stop paying
- Covers Google and AI models at the same time
- Grows more valuable over time, not less
How we work
A long-term partnership — not a quick fix
SEO and GEO don't deliver results overnight. It's a channel that's built over time — and that requires continuity to give representative results.
We typically enter partnerships of at least one year. Not to lock you in, but because that's the only way to actually see what works and adjust the course along the way. There are no shortcuts here.
The first months lay the foundation
Then the results start to show. After a year we have data, experience and momentum — and know exactly what it takes to keep growing.
- 01Monthly reporting
You get a report with numbers you actually understand — what's moving, what isn't, and why.
- 02Monthly check-ins
We review status together, prioritise next month, and clear up questions along the way.
- 03Structure and systems
You get tools and processes you can actually follow — not reports that gather dust.
- 04Close dialogue
You understand what we're doing and why. No black box, no jargon without explanation.
Content
Content is a natural part of any visibility strategy
The strategy gives you a content plan. You can implement it in many ways — the important thing is that you do.
In-house resources
You write the content yourselves, with the plan as a guide.
Writers or editors
You outsource the writing to your own partners.
Or let SmåSeo do the work
SmåSeo's content subscription
Monthly delivery of finished, publish-ready content — optimised for Google and AI.
See content production and pricing →Working with Anabel, our SEO has really taken off. She gives us exactly the advice, guidance and follow-up we need, is sharp and — not least — great fun to work with. 10 out of 10!
Merete Nygaard — founder and CEO, Lexolve
How a collaboration works
You see the whole plan before you sign
Four steps from first chat to signed plan. Everything before signing is free and non-binding.
01
Intro meeting
A short, free chat where we get to know each other and figure out if we're a good match.
02
Assessment
I go through your website and map out what's actually holding you back.
03
Action Plan
You get a tailored plan: which actions, in what order, and what it costs per month. This is the plan you sign — no surprises later.
04
We get started
We work according to the plan, with close follow-up. Timing is adapted to you.
Let's talk about your visibility strategy
The first step is always a no-obligation chat — not a packaged solution. Tell me a bit about where you are and we'll figure out what fits.
Or call me directly. I usually reply the same business day.