Service · Migration and relaunch

The website is in someone else's hands.

It's okay to be a little scared.

I can come in before, during or after — even if you didn't choose me from the start.

Where are you now?

I help at any stage

Before

You're planning to switch platforms

I make sure nothing goes wrong — with a redirect plan, SEO audit and ongoing advice along the way.

During

Migration is already underway

I act as watchdog alongside the agency you already have. You don't need to switch partners.

After

Done — but something went wrong.

Traffic dropped, content disappeared, rankings gone. I find out what happened and build a recovery plan.

Common problems

A lot can go wrong

Traffic + sales crash

Google and customers can't find the new site the way they found the old one.

Visibility disappears

Pages on page 1 are suddenly gone. Canonical errors or missing indexing.

Content deleted

Important pages weren't migrated. Historical authority disappears with them.

404 errors everywhere

Old URLs point nowhere. Users and Google hit 404s all over the place.

The site got slower

New platform, worse performance. Core Web Vitals fall, rankings follow.

Anabel, founder of SmåSeo

I'm your watchdog

You don't need to switch partners to get help. I work alongside the agency you've already chosen — and make sure the SEO side is looked after through the whole process.

Continuous monitoringQuick alertsDirect line to developersEmergency help in a crisis
“After a failed migration we were terrified. It was good to know that someone was actually watching out for us this time.”

— Lars Petter Paulsen,
CEO

The best time to save the website is now.

Don't wait until it's too late. The earlier I come in, the more can be fixed. Get in touch — even if the damage is already done.

For urgent cases, you can call me.

Where are you in the process?


Your name