Where are you now?
I help at any stage
Before
You're planning to switch platforms
I make sure nothing goes wrong — with a redirect plan, SEO audit and ongoing advice along the way.
During
Migration is already underway
I act as watchdog alongside the agency you already have. You don't need to switch partners.
After
Done — but something went wrong.
Traffic dropped, content disappeared, rankings gone. I find out what happened and build a recovery plan.
Common problems
A lot can go wrong
Traffic + sales crash
Google and customers can't find the new site the way they found the old one.
Visibility disappears
Pages on page 1 are suddenly gone. Canonical errors or missing indexing.
Content deleted
Important pages weren't migrated. Historical authority disappears with them.
404 errors everywhere
Old URLs point nowhere. Users and Google hit 404s all over the place.
The site got slower
New platform, worse performance. Core Web Vitals fall, rankings follow.
How I work
Migration strategy, without the jargon
What is an SEO migration strategy?
It is the order things happen in, written down before anyone touches the new site. Which URLs exist today, which ones live on, which ones point somewhere new, and who does what on launch day. Without that list a migration is guesswork, and guesswork is where the traffic disappears.
Online store migration
A store has more URLs than anyone expects: sold-out products, merged categories, filters and variants Google has indexed for years. This is where it goes wrong most often and costs the most, because lost visibility is lost sales the same week. I map the product and category structure before the move, not after.
Content migration
Articles and guides are often what actually brings people in. Move them without carrying the addresses along and you lose both the rankings and the links others gave you. Content is mapped page by page, and whatever ranks keeps its address or gets a clear new one.
I'm your watchdog
You don't need to switch partners to get help. I work alongside the agency you've already chosen — and make sure the SEO side is looked after through the whole process.
The best time to save the website is now.
Don't wait until it's too late. The earlier I come in, the more can be fixed. Get in touch — even if the damage is already done.
For urgent cases, you can call me.