SEO since 2016·8+ industries·Working globally from Oslo
"Anabel er svært pålitelig, profesjonell og organisert i sin tilnærming. Hun har et stort talent for å lære opp og veilede teammedlemmer uten SEO-bakgrunn. Det er en absolutt fornøyelse å jobbe med henne."
"SmåSeo kom inn som et friskt pust fra dag 1, med energi, kunnskap og proaktivitet. Det er nå litt over ett år siden samarbeidet startet, og vi kan vise til en økning på 40% på omsetningen vår."
"Jeg har hatt gleden av å jobbe med Anabel både ved min nåværende og tidligere arbeidsplass. Anabel er ryddig, strukturert og leverer kvalitet i sitt arbeid og kan absolutt anbefales."
Start here
A clear plan for SEO and GEO — for businesses that want to be found but don't know where to start.
See what a strategy includes →Are you switching platforms — or did it go wrong? I make sure traffic and rankings come along.
How I safeguard migrations →Monthly delivery of publish-ready content, optimised for both Google and AI models.
See the content delivery →Relaunch with an SEO specialist. New design without traffic loss — CRO and UX optimised from day one.
How I run the relaunch →Why SmåSeo
Most SEO agencies in Oslo deliver a report and move on. You're left with recommendations you don't have time or expertise to carry out.
I work differently. Advisor and project lead in one. Things happen — not just get recommended.
Anabel Hafstad — founder, SmåSeo · based in Oslo
How I work
Technical review, current visibility, what's actually holding you back. No solutions before we know the problem.
A clear priority list: what delivers most visibility for the least effort — for both Google and AI models.
I'm project lead for what we agree on. Things happen, monthly check-ins, reports you actually understand.
Recent example
Based in Oslo
Meetings on Teams, or coffee in Oslo if you prefer. I mostly work with small businesses in eastern Norway, but have clients across the country — and a few abroad.
Frequently asked
Hourly rates for an independent SEO advisor in Norway typically range from NOK 1,200 to 1,800. With me, most projects start with a fixed-price diagnosis so you know the scope before we go further.
Look for an advisor who starts with diagnosis, not a packaged deal. Ask for concrete references, ask who actually does the work, and check that reports are readable. You can use the SmåSeo diagnosis tool to map your situation first.
An SEO advisor or consultant is usually one person working directly with you. An SEO agency has teams, fixed packages, and often several layers between you and the person doing the work. SmåSeo is one advisor — I'm both strategist and project lead.
No. I'm based in Oslo but work with clients across Norway — and a few abroad. Meetings run on Teams, or over coffee in Oslo if you prefer.
GEO (Generative Engine Optimization) is about being cited in AI models like ChatGPT, Perplexity and Google AI Overviews. The principles overlap with traditional SEO, but content has to be structured so the models can pull answers directly.
Send me a message. I usually reply the same business day. No commitment, no sales pitch — just a chat about your situation.
What happens when you get in touch?
You send a message
No commitment, no sales pitch. Just tell me where you stand.
I reply the same business day
A short email or phone call — whichever suits you best.
We have an informal chat
20–30 minutes where I listen and share concrete thoughts.
Everything is free until we agree
We only talk price when we've agreed on working together.
