SmåSeo · Tips
Practical tips for SEO and GEO.
Guides, analyses, and real-world lessons — for small businesses that want to be found on Google and in AI without burning money.
48 articles · last updated 27 October 2026
Start here
Three articles to read first.
Hand-picked to give you a strong start — no matter how much SEO you already know.
- 01Beginner
What is SEO
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.
Read - 02Intermediate
What is GEO
GEO, also called LLMO, is about getting cited in generative search: ChatGPT, Perplexity, and AI Overviews. What we know, what we don't, and what to do.
Read - 03Advanced
CRO is all about UX
CRO isn't about button colours and A/B tests. CRO is good UX. Here's why SEO without conversion is the most expensive mistake you can make, and what to actually fix first.
Read
Series5 of 10 parts out
What we know about AI search
An open series on how AI search actually works, what we know, what we don't, and what it means for visibility. New parts arrive as I learn more.
- 01
Who does the AI model choose to cite? (2026)
14 September 2026 · 13 min
- 02
AI Overviews: Google's new results page (2026)
21 September 2026 · 11 min
- 03
Clicks are outdated: what I measure instead (2026)
28 September 2026 · 7 min
- 04
AI Visibility Tools: My Scepticism (2026)
5 October 2026 · 10 min
- 05
How to Track AI Traffic in GA4 (2026)
12 October 2026 · 7 min
- 06
Information gain: what does your content add?
Coming 2 November 2026
- 07
Content pruning: when should you remove content?
Coming 9 November 2026
- 08
Zero-click search: how do you make money?
Coming 16 November 2026
- 09
Blocking AI bots: should you shut them out?
Coming 23 November 2026
- 10
AI conversations: does visibility drive sales?
Coming 30 November 2026
More parts are on the way. Each one goes out as a newsletter too.
- 015 min
Entities: what do they mean for SEO and GEO?
Entities are the things search engines and AI tools understand: businesses, people, places, and services. Here is how to make your business clear.
- 025 min
Online store structure: how do you help customers?
Categories, filters and breadcrumbs determine whether shoppers find your products. Here is how to build an online store structure that helps both customers and Google.
- 036 min
Google indexing: why is your page missing?
How to read the Page indexing report in Search Console, tell the most common statuses apart, and take the right action when a page is not showing up in Google.
- 045 min
GTM: how to set up useful tracking
How to set up Google Tag Manager with GA4, choose 3–4 conversions that actually matter, handle consent, and test that measurement is working.
- 055 min
GTM and GA4: why does tracking go wrong?
Duplicate events, consent errors, "Unassigned" and sales without a source. How to spot the most common mistakes in GTM and GA4, and what to do about them.
- 067 min
How to Track AI Traffic in GA4, Step by Step
GA4 severely underestimates AI traffic, and much of it ends up in Direct. Here's the setup that captures more, step by step, including the server logs GA4 never sees.
- 0710 min
AI Visibility Measurement Tools: What They Actually Measure
Profound, Peec AI, Otterly, and PromptWatch promise to show your visibility in AI search. Here's what they actually measure, why the numbers fluctuate so much, and how I use them anyway.
- 085 min
SEO competitor analysis: how to analyse your competitors
Competitor analysis isn't about copying. It's about understanding what Google already rewards and finding the gaps where you can get in. Here's the framework I use.
- 097 min
Clicks are an outdated primary metric: this is what I measure instead
Falling clicks on a page that still ranks well often isn't bad news. Here are the four metrics I stick to, and the caveats for each.
- 105 min
Long-Tail Keywords: How to Find Them and Build Content That Ranks
Long-tail keywords are niche, specific search phrases with low competition and high intent. Here’s how to find them, choose them, and use them in your content.
- 1111 min
AI Overviews: how Google's new results page works
AI Overviews, ads and organic results explained. Why position 1 no longer gets the clicks it used to, and what you should measure instead.
- 125 min
Free SEO Tools: The Ones I Actually Use Every Week
You don't need expensive tools to get started with SEO. Here are the free tools I use myself, and how to use them without drowning in data.
- 1313 min
Who does the AI model choose to cite?
AI models retrieve and cite sources in a completely different way than Google does. Here's what we actually know today, what applies specifically in Norway, and what I think you should do about it.
- 146 min
Conversion rate explained: how to measure and improve it
Conversion rate is the percentage of visitors who do what you want them to. Learn how to measure it correctly, what realistic numbers are, and which changes actually move the needle.
- 1510 min
Noindex: When Should You Use It, and When Not?
Noindex removes a page from Google. It's a powerful tool, but also the easiest way to accidentally delete your entire site. Here are the rules.
- 1610 min
AI Prompts for SEO: How to Write Prompts That Produce Usable Content
Use AI as a junior colleague, not a text machine. Here are the prompts I personally use for keyword research, briefs, meta tags, and revisions, with examples.
- 179 min
CTAs and SEO How Action Buttons Affect Both Conversions and Google Signals
The call to action is where SEO and conversion meet. Here's how to write, place, and design CTAs that both convert better and strengthen the user signals Google actually measures.
- 1810 min
E-E-A-T Experience, Expertise, Authoritativeness, Trust for UK Websites
E-E-A-T isn't a ranking factor, but a framework Google uses to assess whether content deserves to rank high. Here's how to build and signal it in practice.
- 198 min
Core Web Vitals LCP, INP, and CLS Explained Without Jargon
Core Web Vitals are Google's metrics for whether your site feels fast and stable. Here's what the three metrics mean, how to measure them, and what actually moves the numbers.
- 209 min
Local SEO How Google Business Profile actually brings customers to your door
Google Business Profile is often the most important SEO tool for local businesses, and also the most overlooked. Here's how to use it correctly, and what actually ranks in the map pack.
- 219 min
Canonical Tags What rel=canonical Actually Does, and Why It's Critical for E-commerce Sites
The canonical tag tells Google which URL is the 'main version' of a page. Here's how it works, what goes wrong, and the most common mistakes I see.
- 2210 min
Content Strategy for SEO How to Create a Plan That Delivers Visibility, Not Just Words
Content strategy is about writing the right content in the right order, not just more content. Here's the framework I use with my clients.
- 238 min
Sitemap.xml What the File Actually Does, and Why You Need It
Sitemap.xml is a list of the URLs you want Google to know about. Here’s how it works, why it doesn’t guarantee indexing, and the most common mistakes I see.
- 249 min
Hosting and SEO How Your Choice of Server Connects to Your Ranking
Hosting isn't just a subscription. Here's how your server, its location, and uptime actually affect your visibility in Google, without the technical jargon.
- 2510 min
SEO Content How to Write Articles That Both Google and Readers Actually Want
After writing a couple of dozen articles for this site, I can clearly see what works. Here's the pattern — H2 structure, KeyTakeaways, CTA, FAQ — plus why it all fits together.
- 269 min
Structured data and schema.org: How to give Google (and AI) the context your page otherwise lacks
Structured data is how you tell Google and AI models what your page actually is. Here's JSON-LD, key types, and how to verify that it works.
- 2710 min
Title Tag and Meta Description: SEO Guide
Meta-tittel og meta-beskrivelsen bestemmer om noen klikker deg fra Google eller ikke. Her er lengder, mønster som fungerer, og hvorfor Google noen ganger skriver om det du satte.
- 2810 min
Robots.txt What the File Actually Does, and Why It Doesn't Stop Indexing
Robots.txt controls crawling, not indexing. Here's what the file actually does, what it doesn't do, and the most common mistake I see repeated over and over.
- 298 min
Internal Links: How to Build an Internal Link Structure That Google (and Readers) Actually Understand
Internal links are your cheapest SEO tool. Here's how to use anchor text, siloing, and breadcrumbs without making it more technical than necessary.
- 308 min
Google algorithm updates: What matters, and what to ignore
A living overview of Google's confirmed core, spam and system updates, with what they actually mean for you if you run a small site in Norway.
- 319 min
Redirects and redirect plans: 301, 302, 307, or 308?
Learn the difference between 301, 302, 307, and 308, avoid traffic-draining redirect chains, and create a redirect plan before you change URLs or migrate your website.
- 3211 min
Keyword research without expensive tools: How to find the keywords that actually matter
You don't need a subscription costing thousands a month to do good keyword research. You need to understand what your customers are actually asking — and Google gives you that for free.
- 339 min
What is an LLM (Large Language Model)? How LLMs work
LLM is the acronym you encounter everywhere in AI conversations, but few truly understand how an LLM finds information. Here's the explanation — and what it means for you.
- 348 min
CRO Why good UX is the whole job — and what you should actually do
CRO isn't about button colours and A/B tests. CRO is good UX. Here's why SEO without conversion is the most expensive mistake you can make, and what to actually fix first.
- 3512 min
GA4: What It Is — and What Can It Actually Tell You About Your Website?
You probably have GA4 installed, but do you ever open it? Here's the practical walkthrough: what GA4 is, what channels it measures, and how to find what actually matters.
- 3611 min
Should You Let an AI Build Your Website?
AI builders like Lovable can give you a solid website quickly — but only if you know what you want. Here's how to weigh up AI versus Squarespace and Wix.
- 37Overall strategy8 min
Why Your Website Isn't Visible in Google or ChatGPT
'We're not visible' is rarely a single problem. Here's how to find out if it's technical, strategic, or just a matter of scale.
- 38Technical SEO9 min
HTTP Status Codes for SEO What 200, 301, 404 and 500 Mean — and When You Must Step In
Understand what HTTP status codes 200, 301, 404 and 500 mean for SEO — and which ones demand action before your traffic starts to drop.
- 39Migration10 min
Website Migration: How to Switch Platforms Without Losing Traffic
An honest guide on how to plan, execute, and survive a platform switch without losing the rankings you've spent years building.
- 40Technical SEO7 min
Trailing Slashes in URLs How to Avoid Technical SEO Blunders That Cost You Traffic
Learn how to avoid duplicate content and preserve search traffic by correctly handling technical SEO for trailing slashes through proper redirects and URL choices.
- 41GEO (AI search)9 min
What is GEO, and how do you get visible in AI search?
GEO, also called LLMO, is about getting cited in generative search: ChatGPT, Perplexity, and AI Overviews. What we know, what we don't, and what to do.
- 42Overall strategy6 min
CMS What it is — and how to choose the right one for SEO
The platform you choose determines how much control you have over SEO, speed and flexibility. Here's a frank review of WordPress, Wix, Shopify and Lovable.
- 43Technical SEO7 min
Google Search Console Everything You Need to Know About Setup and Alerts
Google Search Console is the most important free tool for SEO. Here's how to set it up and which reports actually matter in 2026.
- 44Technical SEO7 min
404 Errors How to Handle Them Correctly and Avoid Losing Traffic
Learn how to find, prioritise, and fix 404 errors — without sending all traffic to your homepage or harming your SEO rankings.
- 45GEO (AI search)8 min
Llms.txt Should You Spend Time on It, or Is It Just Hype?
Llms.txt is meant to help AI models understand your website. But the data doesn't support the hype—here's when it's actually worth your time, and when you should just skip it.
- 46Technical SEO5 min
Shopify SEO How to Make Your Online Store Visible in Google
Shopify is SEO-friendly — but it has one structural problem that affects almost every store. Here's what you actually need to do to get visible in 2026.
- 47Overall strategy6 min
Algorithm Definition What It Is — and Why It Matters to You
Algorithm means a step-by-step recipe a computer follows. Here is the definition explained simply, with examples from Google, Netflix, and TikTok, and what Google rewards in 2026.
- 48Overall strategy9 min
What is SEO — and What Does It Mean for Your Business?
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.