SmåSeo · Tips
Practical tips for SEO and GEO.
Guides, analyses, and real-world lessons — for small businesses that want to be found on Google and in AI without burning money.
37 articles · last updated 17 September 2026
Start here
Three articles to read first.
Hand-picked to give you a strong start — no matter how much SEO you already know.
- 01Beginner
What is SEO
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.
Read - 02Intermediate
What is GEO
GEO, also called LLMO, is about getting cited in generative search: ChatGPT, Perplexity, and AI Overviews. What we know, what we don't, and what to do.
Read - 03Advanced
CRO is all about UX
CRO isn't about button colours and A/B tests. CRO is good UX. Here's why SEO without conversion is the most expensive mistake you can make, and what to actually fix first.
Read
Series1 of 5 parts out
What we know about AI search
An open series on how AI search actually works, what we know, what we don't, and what it means for visibility. New parts arrive as I learn more.
More parts are on the way. Each one goes out as a newsletter too.
- 015 min
Free SEO Tools: The Ones I Actually Use Every Week
You don't need expensive tools to get started with SEO. Here are the free tools I use myself, and how to use them without drowning in data.
- 0213 min
Who does the AI model choose to cite?
AI models retrieve and cite sources in a completely different way than Google does. Here's what we actually know today, what applies specifically in Norway, and what I think you should do about it.
- 036 min
Conversion rate explained: how to measure and improve it
Conversion rate is the percentage of visitors who do what you want them to. Learn how to measure it correctly, what realistic numbers are, and which changes actually move the needle.
- 0410 min
Noindex: When Should You Use It, and When Not?
Noindex removes a page from Google. It's a powerful tool, but also the easiest way to accidentally delete your entire site. Here are the rules.
- 0510 min
AI Prompts for SEO: How to Write Prompts That Produce Usable Content
Use AI as a junior colleague, not a text machine. Here are the prompts I personally use for keyword research, briefs, meta tags, and revisions, with examples.
- 069 min
CTAs and SEO How Action Buttons Affect Both Conversions and Google Signals
The call to action is where SEO and conversion meet. Here's how to write, place, and design CTAs that both convert better and strengthen the user signals Google actually measures.
- 079 min
E-E-A-T Experience, Expertise, Authoritativeness, Trust for UK Websites
E-E-A-T isn't a ranking factor, but a framework Google uses to assess whether content deserves to rank high. Here's how to build and signal it in practice.
- 088 min
Core Web Vitals LCP, INP, and CLS Explained Without Jargon
Core Web Vitals are Google's metrics for whether your site feels fast and stable. Here's what the three metrics mean, how to measure them, and what actually moves the numbers.
- 099 min
Local SEO How Google Business Profile actually brings customers to your door
Google Business Profile is often the most important SEO tool for local businesses, and also the most overlooked. Here's how to use it correctly, and what actually ranks in the map pack.
- 108 min
Canonical Tags What rel=canonical Actually Does, and Why It's Critical for E-commerce Sites
The canonical tag tells Google which URL is the 'main version' of a page. Here's how it works, what goes wrong, and the most common mistakes I see.
- 119 min
Content Strategy for SEO How to Create a Plan That Delivers Visibility, Not Just Words
Content strategy is about writing the right content in the right order, not just more content. Here's the framework I use with my clients.
- 128 min
Sitemap.xml What the File Actually Does, and Why You Need It
Sitemap.xml is a list of the URLs you want Google to know about. Here’s how it works, why it doesn’t guarantee indexing, and the most common mistakes I see.
- 139 min
Hosting and SEO How Your Choice of Server Connects to Your Ranking
Hosting isn't just a subscription. Here's how your server, its location, and uptime actually affect your visibility in Google, without the technical jargon.
- 1410 min
SEO Content How to Write Articles That Both Google and Readers Actually Want
After writing a couple of dozen articles for this site, I can clearly see what works. Here's the pattern — H2 structure, KeyTakeaways, CTA, FAQ — plus why it all fits together.
- 158 min
Structured data and schema.org: How to give Google (and AI) the context your page otherwise lacks
Structured data is how you tell Google and AI models what your page actually is. Here's JSON-LD, key types, and how to verify that it works.
- 1610 min
Title Tag and Meta Description: SEO Guide
Meta-tittel og meta-beskrivelsen bestemmer om noen klikker deg fra Google eller ikke. Her er lengder, mønster som fungerer, og hvorfor Google noen ganger skriver om det du satte.
- 1710 min
Robots.txt What the File Actually Does, and Why It Doesn't Stop Indexing
Robots.txt controls crawling, not indexing. Here's what the file actually does, what it doesn't do, and the most common mistake I see repeated over and over.
- 188 min
Internal Links: How to Build an Internal Link Structure That Google (and Readers) Actually Understand
Internal links are your cheapest SEO tool. Here's how to use anchor text, siloing, and breadcrumbs without making it more technical than necessary.
- 198 min
Google algorithm updates: What matters, and what to ignore
A living overview of Google's confirmed core, spam and system updates, with what they actually mean for you if you run a small site in Norway.
- 209 min
Redirects and redirect plans: 301, 302, 307, or 308?
Learn the difference between 301, 302, 307, and 308, avoid traffic-draining redirect chains, and create a redirect plan before you change URLs or migrate your website.
- 2111 min
Keyword research without expensive tools: How to find the keywords that actually matter
You don't need a subscription costing thousands a month to do good keyword research. You need to understand what your customers are actually asking — and Google gives you that for free.
- 229 min
What is an LLM (Large Language Model)? How LLMs work
LLM is the acronym you encounter everywhere in AI conversations, but few truly understand how an LLM finds information. Here's the explanation — and what it means for you.
- 238 min
CRO Why good UX is the whole job — and what you should actually do
CRO isn't about button colours and A/B tests. CRO is good UX. Here's why SEO without conversion is the most expensive mistake you can make, and what to actually fix first.
- 2411 min
GA4: What It Is — and What Can It Actually Tell You About Your Website?
You probably have GA4 installed, but do you ever open it? Here's the practical walkthrough: what GA4 is, what channels it measures, and how to find what actually matters.
- 2511 min
Should You Let an AI Build Your Website?
AI builders like Lovable can give you a solid website quickly — but only if you know what you want. Here's how to weigh up AI versus Squarespace and Wix.
- 26Overall strategy8 min
Why Your Website Isn't Visible in Google or ChatGPT
'We're not visible' is rarely a single problem. Here's how to find out if it's technical, strategic, or just a matter of scale.
- 27Technical SEO9 min
HTTP Status Codes for SEO What 200, 301, 404 and 500 Mean — and When You Must Step In
Understand what HTTP status codes 200, 301, 404 and 500 mean for SEO — and which ones demand action before your traffic starts to drop.
- 28Migration10 min
Website Migration: How to Switch Platforms Without Losing Traffic
An honest guide on how to plan, execute, and survive a platform switch without losing the rankings you've spent years building.
- 29Technical SEO7 min
Trailing Slashes in URLs How to Avoid Technical SEO Blunders That Cost You Traffic
Learn how to avoid duplicate content and preserve search traffic by correctly handling technical SEO for trailing slashes through proper redirects and URL choices.
- 30GEO (AI search)9 min
What is GEO, and how do you get visible in AI search?
GEO, also called LLMO, is about getting cited in generative search: ChatGPT, Perplexity, and AI Overviews. What we know, what we don't, and what to do.
- 31Overall strategy6 min
CMS What it is — and how to choose the right one for SEO
The platform you choose determines how much control you have over SEO, speed and flexibility. Here's a frank review of WordPress, Wix, Shopify and Lovable.
- 32Technical SEO7 min
Google Search Console Everything You Need to Know About Setup and Alerts
Google Search Console is the most important free tool for SEO. Here's how to set it up and which reports actually matter in 2026.
- 33Technical SEO7 min
404 Errors How to Handle Them Correctly and Avoid Losing Traffic
Learn how to find, prioritise, and fix 404 errors — without sending all traffic to your homepage or harming your SEO rankings.
- 34GEO (AI search)8 min
Llms.txt Should You Spend Time on It, or Is It Just Hype?
Llms.txt is meant to help AI models understand your website. But the data doesn't support the hype—here's when it's actually worth your time, and when you should just skip it.
- 35Technical SEO5 min
Shopify SEO How to Make Your Online Store Visible in Google
Shopify is SEO-friendly — but it has one structural problem that affects almost every store. Here's what you actually need to do to get visible in 2026.
- 36Overall strategy6 min
Algorithm Definition What It Is — and Why It Matters to You
Algorithms control what you see on Google, Netflix, and TikTok. Here's the simple explanation — and what Google's algorithm actually rewards in 2026.
- 37Overall strategy9 min
What is SEO — and What Does It Mean for Your Business?
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.