SmåSeo · Tips
Practical tips for SEO and GEO.
Guides, analyses, and real-world lessons — for small businesses that want to be found on Google and in AI without burning money.
29 articles · last updated 6 August 2026
Start here
Three articles to read first.
Hand-picked to give you a strong start — no matter how much SEO you already know.
- 01Beginner
What is SEO
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.
Read - 02Intermediate
Google updates
A living overview of Google's confirmed core, spam and system updates, with what they actually mean for you if you run a small site in Norway.
Read - 03Advanced
How to Use Google Search Console
Google Search Console is the most important free tool for SEO. Here's how to set it up and which reports actually matter in 2026.
Read
- 019 min
Local SEO How Google Business Profile actually brings customers to your door
Google Business Profile is often the most important SEO tool for local businesses, and also the most overlooked. Here's how to use it correctly, and what actually ranks in the map pack.
- 028 min
Canonical Tags What rel=canonical Actually Does, and Why It's Critical for E-commerce Sites
The canonical tag tells Google which URL is the 'main version' of a page. Here's how it works, what goes wrong, and the most common mistakes I see.
- 038 min
Content Strategy for SEO How to Create a Plan That Delivers Visibility, Not Just Words
Content strategy is about writing the right content in the right order, not just more content. Here's the framework I use with my clients.
- 048 min
Sitemap.xml What the File Actually Does, and Why You Need It
Sitemap.xml is a list of the URLs you want Google to know about. Here’s how it works, why it doesn’t guarantee indexing, and the most common mistakes I see.
- 059 min
Hosting and SEO How Your Choice of Server Connects to Your Ranking
Hosting isn't just a subscription. Here's how your server, its location, and uptime actually affect your visibility in Google, without the technical jargon.
- 0610 min
SEO Content How to Write Articles That Both Google and Readers Actually Want
After writing a couple of dozen articles for this site, I can clearly see what works. Here's the pattern — H2 structure, KeyTakeaways, CTA, FAQ — plus why it all fits together.
- 078 min
Structured data and schema.org: How to give Google (and AI) the context your page otherwise lacks
Structured data is how you tell Google and AI models what your page actually is. Here's JSON-LD, key types, and how to verify that it works.
- 0810 min
Title Tag and Meta Description: SEO Guide
Meta-tittel og meta-beskrivelsen bestemmer om noen klikker deg fra Google eller ikke. Her er lengder, mønster som fungerer, og hvorfor Google noen ganger skriver om det du satte.
- 0910 min
Robots.txt What the File Actually Does, and Why It Doesn't Stop Indexing
Robots.txt controls crawling, not indexing. Here's what the file actually does, what it doesn't do, and the most common mistake I see repeated over and over.
- 108 min
Internal Links: How to Build an Internal Link Structure That Google (and Readers) Actually Understand
Internal links are your cheapest SEO tool. Here's how to use anchor text, siloing, and breadcrumbs without making it more technical than necessary.
- 118 min
Google algorithm updates: What matters, and what to ignore
A living overview of Google's confirmed core, spam and system updates, with what they actually mean for you if you run a small site in Norway.
- 129 min
Redirects and redirect plans: 301, 302, 307, or 308?
Learn the difference between 301, 302, 307, and 308, avoid traffic-draining redirect chains, and create a redirect plan before you change URLs or migrate your website.
- 1311 min
Keyword research without expensive tools: How to find the keywords that actually matter
You don't need a subscription costing thousands a month to do good keyword research. You need to understand what your customers are actually asking — and Google gives you that for free.
- 149 min
What is an LLM (Large Language Model)? How LLMs work
LLM is the acronym you encounter everywhere in AI conversations, but few truly understand how an LLM finds information. Here's the explanation — and what it means for you.
- 158 min
CRO Why good UX is the whole job — and what you should actually do
CRO isn't about button colours and A/B tests. CRO is good UX. Here's why SEO without conversion is the most expensive mistake you can make, and what to actually fix first.
- 1611 min
GA4: What It Is — and What Can It Actually Tell You About Your Website?
You probably have GA4 installed, but do you ever open it? Here's the practical walkthrough: what GA4 is, what channels it measures, and how to find what actually matters.
- 1711 min
Should You Let an AI Build Your Website?
AI builders like Lovable can give you a solid website quickly — but only if you know what you want. Here's how to weigh up AI versus Squarespace and Wix.
- 18Overall strategy8 min
Why Your Website Isn't Visible in Google or ChatGPT
'We're not visible' is rarely a single problem. Here's how to find out if it's technical, strategic, or just a matter of scale.
- 19Technical SEO9 min
HTTP Status Codes for SEO What 200, 301, 404 and 500 Mean — and When You Must Step In
Understand what HTTP status codes 200, 301, 404 and 500 mean for SEO — and which ones demand action before your traffic starts to drop.
- 20Migration10 min
Website Migration: How to Switch Platforms Without Losing Traffic
An honest guide on how to plan, execute, and survive a platform switch without losing the rankings you've spent years building.
- 21Technical SEO7 min
Trailing Slashes in URLs How to Avoid Technical SEO Blunders That Cost You Traffic
Learn how to avoid duplicate content and preserve search traffic by correctly handling technical SEO for trailing slashes through proper redirects and URL choices.
- 22GEO (AI search)6 min
GEO What is it — and how to get visible in AI search?
GEO is about getting cited in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. Here's what we know, what we don't, and what you should do today.
- 23Overall strategy6 min
CMS What it is — and how to choose the right one for SEO
The platform you choose determines how much control you have over SEO, speed and flexibility. Here's a frank review of WordPress, Wix, Shopify and Lovable.
- 24Technical SEO7 min
Google Search Console Everything You Need to Know About Setup and Alerts
Google Search Console is the most important free tool for SEO. Here's how to set it up and which reports actually matter in 2026.
- 25Technical SEO7 min
404 Errors How to Handle Them Correctly and Avoid Losing Traffic
Learn how to find, prioritise, and fix 404 errors — without sending all traffic to your homepage or harming your SEO rankings.
- 26GEO (AI search)8 min
Llms.txt Should You Spend Time on It, or Is It Just Hype?
Llms.txt is meant to help AI models understand your website. But the data doesn't support the hype—here's when it's actually worth your time, and when you should just skip it.
- 27Technical SEO5 min
Shopify SEO How to Make Your Online Store Visible in Google
Shopify is SEO-friendly — but it has one structural problem that affects almost every store. Here's what you actually need to do to get visible in 2026.
- 28Overall strategy6 min
Algorithm Definition What It Is — and Why It Matters to You
Algorithms control what you see on Google, Netflix, and TikTok. Here's the simple explanation — and what Google's algorithm actually rewards in 2026.
- 29Overall strategy8 min
What is SEO — and What Does It Mean for Your Business?
SEO is still the foundation of online visibility, but the rules have changed with AI Overviews and AI search. Here's the honest explanation and what you should do now.